Pranos enables you to convert your car windows into high-definition displays.
Using its proprietary system, you can drive around town and showcase any content on a fully transparent digital screen.
You can operate the system in a “private” mode and display your own content, or access money-making opportunities through the Pranos mobile app. Here, you can find curated content from businesses and get paid for displaying ads.
Pranos has multiple patents pending on its technology, and the company graduated from the prestigious Y Combinator accelerator program.
With its successful prototype fully tested, Pranos is now seeking capital to begin manufacturing at scale and bring its innovative advertising solution to market.
This company is targeting a huge market. In 2020, the global digital advertising market reached $169 billion. In the U.S. alone, there are more than a billion cars and 3 million buses on the road.
At first blush, the idea of using your car as an advertising platform may seem strange. But vehicles have long-since served as cost-effective, targeted ways to market. Most likely, you’ve seen ads displayed on the tops of cars — taxi cabs or pizza delivery drivers, for example. Pranos now enables you to turn your car’s rear windshield and windows into advertising space.
Here’s how:
The company’s system is a type of digital Outdoor Publishing Platform, or “OPP” for short. Pranos calls its system HoloGlass. HoloGlass consists of a piece of hardware that replaces a vehicle’s rear headrest. The hardware then projects digital content from your phone onto either the rear windshield or rear side windows. This content can range from advertisements to videos to custom artwork.
Content can be displayed on most car makes and models. And the technology meets legal requirements for safe driving. As mentioned, the material used to display content is 100% transparent from both sides, ensuring full visibility.
HoloGlass is intended for everyday drivers looking for an opportunity to earn passive income by displaying ads from businesses. The system is also an effective tool for content creators who aim to showcase their art, photos, or videos. Users will pay for Pranos’ OPP system, then have the opportunity to earn income by displaying ads. Advertisers will pay Pranos to showcase content in its mobile app, which is where users can find ads to feature.
Moving forward, Pranos will continue development of HoloWall, a projection display that enables users to showcase ads on the sides of certain buildings and surfaces.