Fishidy

Fishidy is a digital fishing guide for “avid anglers.”

An angler is a person who fishes with a rod and line.

There are approximately 40 million recreational anglers that spend over $40 billion annually in the U.S. Fishidy connects them with a map-based social network that maximizes their time on the water by presenting and cultivating critical location-based information. Location-based information is important because 90% of fish are found in 5% of water.

Its online tool is available as an app for iOS and Android as well as a website. The tool combines interactive mapping and social networking services, allowing users access to thousands of online waterway pages, Fishing Hot Spots, and community based local-reports to ‘maximize’ a user’s time on the water.

Fishidy launched its mobile product in 2012, and its iOS and Android apps have been downloaded approximately 270,000 times. It offers a free app, as well as paid subscription plans ranging from $9.99 a month to $49.99 a year. The cost to acquire a freemium member is $0.72 vs. $50.24 for a paid member. Their lifetime value to Fishidy is $17.31 and $342, respectively.

Its iOS and Android apps have consistently ranked in the Top 300 for Downloads since Feb 2013, for the US-Sports category.

Currently, the company’s annual revenue run rate is more than $500,000, with month-over-month revenue growth of 25%.

Team Background

Brian Jensen - Founder & CEO

Brian is the CEO and co-founder of Fishidy, a map-based social network for anglers.

In addition to Fishidy, Brian is a Director at GeoDecisions, a “geospatial solutions” firm that provides mapping technology and geographic information system (GIS) services. The company recently won a $3.3 million/3-yr contract for Government defense services. Brian has been at GeoDecisions since 2004 and has previously held project manager roles at the firm.

Brian graduated from the University of Wisconsin – Whitewater in 2004 with a BS in Geography. He has been a board member (Executive Committee) of the United Way of Dane County’s Business Volunteer Network since 2011.

Drew Gierach - Co-Founder & Product Manager

Co-Investors

Hyde Park Angels

One of the Midwest's largest angel organizations. Its portfolio includes TechStars, YCharts and ParkWhiz.

Wisconsin Super Angel Fund

Milwaukee-based Venture Capital Firm

BrightStar Wisconsin

Early-stage investor in Wisconsin based startups

Bryan Johnson

Founder of Braintree

Jeff Rusinow

Angel investor and founder of Milwaukee's first angel network