Sidekick

Streamlined Home Improvement

Company Information

Website:

www.sidekickhome.com

Sector:

Internet Software & Services, Home Furnishings & Improvement

Location:

Boston, MA

Sidekick is an online home improvement "concierge service," acting as a trusted advisor and single point of contact for all your home improvement needs.

Sidekick has a simple mission: to inspire people to do more for their home by simplifying the home improvement process and allowing contractors to focus on what they do best.

PROBLEM
Home improvement projects can be cumbersome, unenjoyable, time consuming and uninspiring. The home improvement industry is massive ($800 billion) but the current model is broken, characterized by a lack of trust and an inefficient, outdated process. For example:

* Why is it so hard to find trustworthy, local contractors?
* Why are all contractors’ bids so different?
* Why do projects require so much of my time?

SOLUTION
Sidekick decided it was time to take a different approach and dramatically change the home improvement process.

Whether it’s on a project basis or through its home property management program, Sidekick is your single point of contact to manage everything from sourcing bids, to selecting contractors, to invoicing and issue resolution.

Its "Sidekicks" are professional and experienced contractors with a heightened level of customer service. Not only does the Sidekick act as a trusted advisor on behalf of the homeowner throughout the process, but they also provide much needed administrative support to a pre-qualified community of contractors, allowing them to work better, faster, and cheaper.

Sidekick is also developing a customer facing mobile app (its prototype is already built) and backend platform to support contractors in project management, scheduling and communication.

Sidekick has created a new, scalable, hyperlocal approach that delivers convenience, efficiency, and a long overdue affordable luxury to a broad population of homeowners.

CURRENT STATS
In just over 8 months of operation, homeowners are responding to this combination of personal touch, simplicity, and convenience:

The company's revenues and pipeline have grown from $10k in Q3-Q4 2016 to $80k in Q1-Q2 2017.

Its total project value in the same time period has gone from $65K to $410K, and its margins have gone from 15% to 21%.

Team Background

Alex Arata - Co-Founder of Sidekick Technologies, Inc.

Alex is a former Strategy Consultant in Accenture's Marketing Sciences division where he developed digital strategies for major brands including HP, Frito Lay and Chrysler.

From there, Alex joined a former Accenture Managing Director as part of the founding team at MoFilm, a global creative crowdsourcing platform taking aim at reinventing the traditional advertising agency model.

MoFilm sold in the summer of 2015, allowing Alex to use his experience building community-based businesses to start Sidekick in 2016.

His focus at Sidekick is on strategy, marketing and business development.

Alex is a graduate of Babson's MBA program.

Andrew Austin - Co-Founder of Sidekick Technologies, Inc.

After graduating Babson's MBA program in 2006, Andrew worked at The Home Depot's headquarters as a member of its Business Leadership Program, focusing on Store Operations.

Most recently, Andrew spent the past ten years at Reebok International as its head of Business Planning, responsible for implementing long-term growth plans for all of Reebok’s international markets traveling throughout Dubai, India, China, Russia, Japan, Korea, Europe and South America.

Andrew left Reebok in 2016 and has since joined Sidekick focusing on strategy, go-to-market and operations.

Dave Dombroski - Co-founder of Sidekick Technologies, Inc.

An accomplished handyman and entrepreneur, Dave started and operated his own concierge handyman business for the past 10 years – which provided the seed idea for current day Sidekick.

Dave is a skilled tradesman with a vision for heightened customer service. In his current role at Sidekick, Dave is the "face of the company" and oversees all full-time field Sidekicks, training and workforce community development.

Co-Investors

Raising
$1 million
Committed
$158.019K (16%)
Current Valuation
$5.389 million
Min. Investment
$100
Deal Type
Title III
(For all investors)
Offering Type
Equity
Finance History
Notable Investors
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