Deep End Fitness

Americans love staying in shape. The thing is, now they’re not using traditional gyms. Instead, they’re turning to niche fitness activities, such as cycling, CrossFit, and yoga.

Peloton, a fitness company selling stationary spin bikes, went public in 2019 (Nasdaq: PTON), and reached a peak market cap in 2021 of nearly sixty-three billion dollars. CrossFit became a four-billion-dollar business.

Deep End Fitness has created a new type of fitness routine. Created by Ex-Special Operations Marines, DEF describes its workout as “CrossFit meets the water.”

It’s a low-impact aquatic-training program that features weightlifting, strength training, meditation, and breathing exercises, including some beneath the water’s surface. It’s designed for non-swimmers and Olympic athletes alike.

Since launching in 2018, DEF has trained more than 15,000 athletes across forty-five locations. The company is in the midst of a pilot program with LifeTime Fitness, a chain of health clubs across the U.S. and Canada that’s part of the six-billion-dollar LifeTime Group Holdings (NYSE: LTH).

Team Background

Prime Hall - Co-Founder & CEO

Don Tran - Co-Founder & President

Rick Briere - Master Instructor

Co-Investors