Roughly fifty million Americans — fifteen percent of U.S. adults — will go on a diet at some point next year. And many will rely on a mobile platform to help them achieve their weight-loss goals.
This reliance may help explain why multiple nutrition-focused apps have recently achieved success, and become worth billions. Noom, for example, a weight-loss platform, raised funds in 2021 at a $3.7 billion valuation. And MyFitnessPal, a food-tracking app, was acquired for $475 million in 2015.
Which company might be next to achieve this type of success? It could be an early-stage startup called DailyNourish.
This company has some unique advantages. For one, it has a partnership with Amazon Fresh, the e-commerce giant’s grocery division (and potential acquirer?). For another, it’s re-thinking the way people change their eating habits.
A whopping ninety-five percent of people who try dieting either quit or end up re-gaining the weight they lose. Part of the problem is that current meal-planning apps don’t focus on proper nutrition for weight loss. There’s too much concentration on restricting foods and counting calories.
DailyNourish does things differently. Its app simplifies healthy eating through balanced meals and smart planning. And it places an emphasis on bringing the enjoyment back to food. Here’s how it works:
First, users download the app and choose a specific meal plan. Each one features various cuisines and menu options. From there, users can send their grocery list to Amazon Fresh, the grocery-delivery service (this is optional), and receive all the ingredients they need right at their doorstep. Finally, from these ingredients, culinary experts create recipes that are balanced, healthy, and leave users feeling full (in a good way), reducing their desire to go racing toward the snack drawer later on.
Led by CEO Jeff Boyes, a fitness expert, DailyNourish is targeting the weight-loss and management market, projected to reach $282 billion globally by 2028. Between 2015 and 2021, the company achieved gross profit margins of sixty-eight percent. And today, the platform has a community of more than two million clients and 30,000 businesses.