Evolution Nutrition

Amazon's Next Acquisition?

Company Information




Mobile Software & Services


Solana Beach, CA

Roughly fifty million Americans — fifteen percent of U.S. adults — will go on a diet at some point next year. And many will rely on a mobile platform to help them achieve their weight-loss goals.

This reliance may help explain why multiple nutrition-focused apps have recently achieved success, and become worth billions. Noom, for example, a weight-loss platform, raised funds in 2021 at a $3.7 billion valuation. And MyFitnessPal, a food-tracking app, was acquired for $475 million in 2015.

Which company might be next to achieve this type of success? It could be an early-stage startup called DailyNourish.

This company has some unique advantages. For one, it has a partnership with Amazon Fresh, the e-commerce giant’s grocery division (and potential acquirer?). For another, it’s re-thinking the way people change their eating habits.

A whopping ninety-five percent of people who try dieting either quit or end up re-gaining the weight they lose. Part of the problem is that current meal-planning apps don’t focus on proper nutrition for weight loss. There’s too much concentration on restricting foods and counting calories.

DailyNourish does things differently. Its app simplifies healthy eating through balanced meals and smart planning. And it places an emphasis on bringing the enjoyment back to food. Here’s how it works:

First, users download the app and choose a specific meal plan. Each one features various cuisines and menu options. From there, users can send their grocery list to Amazon Fresh, the grocery-delivery service (this is optional), and receive all the ingredients they need right at their doorstep. Finally, from these ingredients, culinary experts create recipes that are balanced, healthy, and leave users feeling full (in a good way), reducing their desire to go racing toward the snack drawer later on.

Led by CEO Jeff Boyes, a fitness expert, DailyNourish is targeting the weight-loss and management market, projected to reach $282 billion globally by 2028. Between 2015 and 2021, the company achieved gross profit margins of sixty-eight percent. And today, the platform has a community of more than two million clients and 30,000 businesses.

Team Background

Jeff Boyes - Founder & CEO

Jeff has more than twenty years in the professional-fitness industry, spending time as a researcher, teacher, trainer, and entrepreneur. He’s also spent a dozen years in the meal-planning software sector.

Previously, he was an adjunct professor of exercise physiology and nutrition at the University of San Diego.

He earned a Bachelor’s degree in Athletic Training and dual Master’s degrees in Exercise Physiology and Nutrition from San Diego State University.

Thomas Incledon - Director

Dr. Incledon has been recognized as one of the world’s leading experts in the areas of human health and athletic performance.

In addition to his role with DailyNourish, he is Founder and CEO of Causenta Wellness, a wellness company focused on cancer treatments. Previously, he spent seventeen years as President of Human Performance Specialists, and health and wellness business.

Dr. Incledon holds Bachelor’s degrees in Exercise Science and Nutrition from Penn State, and a Ph.D. in Exercise Physiology from the University of Miami.

Ilana Lemberger - Registered Dietician

Ilana leads DailyNourish’ team of dietitians and culinary experts.

She began her career as a clinical dietitian with Sodexo, a mass food producer. She then spent eight years with Healthy Dining, a health and nutrition business, serving as a nutrition project manager and Director of Nutrition.

She holds a Bachelor’s degree in Foods and Nutrition from San Diego State University.


$1.24 million
$8,221 (1%)
Current Valuation
$19 million Cap / 20% Discount
Min. Investment
Deal Type
Title III
(For all investors)
Offering Type
Convertible Debt
Finance History
Notable Investors
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