Headlines abound with stories about electric cars and trucks. But what about electric motorcycles?
Lightning Motorcycle, a transportation company creating a lineup of electric bikes, is making it happen.
This is a huge opportunity. According to Fortune Business Insights, the global motorcycle market was valued at more than seventy-five billion dollars in 2022. And the global electric-vehicle market was valued at $384 billion last year.
To roll out its motorcycles, Lightning will first release the LS-218, a luxury bike catered toward higher-income earners. The company projects to sell about 500 of these units a year.
From there, it’ll release the Strike, an electric sport bike. Overall production aims to jump to 60,000 bikes a year. Finally, the company will release the Spark, an electric bike for those commuting in urban environments. That will pave the way for a fourth bike with mass-market appeal. By this time, Lightning aims to produce 250,000 units a year.
Lightning has been generating revenue since 2020.