Oshi

Beyond Meat, Oatly, Impossible Foods — three startups that turned into some of the best-known brands in the plant-based food sector. At their peaks, these companies were worth a collective $20 billion.

Now, the venture investors that backed these three success stories before they got big have identified their next target. It’s a startup called Oshi.

Unlike most plant-based food companies, Oshi isn’t trying to replace beef or chicken. Instead, it’s tackling seafood.

Its flagship product is a whole-cut plant-based salmon fillet designed to look, cook, and flake like conventional salmon. That's a significant distinction.

While many plant-based seafood products are processed into nuggets, patties, or fish sticks, Oshi has developed a patented layering technology that recreates the texture of a real salmon fillet. The result contains 18 grams of protein, omega-3 fatty acids, and no mercury or microplastics.

The company believes the timing is ideal.

Global demand for seafood continues to rise, but traditional fisheries are under increasing pressure from overfishing, climate change, and rising costs. Farmed salmon has also faced growing scrutiny over disease outbreaks, pollution, and environmental impact. Oshi's goal is to offer consumers a premium seafood option without relying on wild catches or fish farms.

Rather than attempting to compete across the entire seafood aisle, the company has started with salmon — one of the world's most popular and valuable seafood categories. From there, it plans to expand into additional species using the same manufacturing platform. Its first whitefish products are already in development.

Oshi has spent roughly five years developing its technology before bringing products to market. That preparation appears to be paying off.

Over the past year, the company has expanded into more than 100 restaurants, including chains such as Veggie Grill and Next Level Burger, while also selling directly to consumers online. According to the company, restaurant pilots have consistently produced strong repeat demand, with Oshi becoming one of the best-selling plant-based menu items at many participating locations. Revenue increased fourfold year over year during this pilot phase — all before any meaningful retail rollout.

Now the company is entering what management believes is its next stage of growth.

Oshi recently secured distribution into more than 680 retail locations across the United States and projects more than one million dollars in revenue during 2026 as those launches ramp up. It has also formed a strategic partnership with one of Latin America's largest seafood manufacturers, which invested three million dollars in the company and could help accelerate production and international expansion.

Oshi has raised more than $10 million from professional investors, including Unovis, Alumni Ventures, Pitango, OurCrowd, Cardumen Capital, and several prominent angel investors.

Team Background

Ofek Ron - Co-Founder & CEO

Ofek is the co-founder and CEO of Oshi, where he leads the company's strategy, fundraising, and commercialization efforts. Since launching the company in 2020, he has helped transform Oshi from an early concept into one of the leading startups developing whole-cut plant-based seafood.

Before founding Oshi, Ofek spent several years working with early-stage technology companies, helping entrepreneurs develop new businesses and bring innovative products to market. His experience spans venture building, product strategy, and startup growth, giving him a broad perspective on how to scale emerging companies.

He earned a Bachelor's degree in law and business administration from Reichman University in Israel.

Bjorn Oste - Board Member

Björn is one of the pioneers of the modern plant-based food industry. He is best known as the co-founder of Oatly, the oat-milk company that helped create today's global plant-based dairy market.

After helping build Oatly into one of the world's best-known alternative-food brands, he became an active investor, advisor, and board member for emerging food-technology companies. At Oshi, he provides strategic guidance on brand building, product commercialization, and scaling consumer food businesses.

Bjorn studied business and entrepreneurship in Sweden before co-founding Oatly.

Moran Lahat - Operations Director

Moran is Oshi's Operations Director. She leads the company's research and product development efforts, overseeing the proprietary technology behind Oshi's whole-cut plant-based salmon.

Previously, Moran spent more than a decade developing food technologies and alternative proteins. Her expertise includes food engineering, ingredient functionality, and product formulation, with a focus on recreating the taste and texture of conventional seafood using plant-based ingredients.

Moran has played a central role in developing Oshi's patented layering technology, which allows the company to produce plant-based salmon fillets that closely resemble conventional fish in texture, appearance, and cooking performance.

She holds Bachelor's and Master's degrees in biotechnology and food engineering from the Technion – Israel Institute of Technology.

Sam Bernhardt - Chief Operating Officer

Sam serves as Chief Operating Officer at Oshi, where he oversees the company's operations, manufacturing, supply chain, and commercial expansion. His role is focused on helping the company scale production as it grows from restaurant distribution into national retail.

Prior to joining Oshi, Sam built a career leading operations and supply chains for high-growth food and consumer-product companies. His experience includes manufacturing, logistics, and bringing new food products from development to commercial scale.

He earned his Bachelor's degree from the University of Colorado Boulder.

Co-Investors

Alumni Ventures Group

A VC fund investing in a variety of startups, including those focused on Artificial Intelligence, Blockchain technology, Internet of Things, Life Science, and Robotics.

Unovis Asset Management

A VC firm investing in plant-based food companies. Portfolio includes Beyond Meat and Oatly.

Pitango

One of Israel’s largest VC funds, focused on companies creating core technologies. Firm’s investors include Time Warner, Citigroup, and Deutsche Bank.

State of Mind Ventures

An Israeli VC firm focused on early-stage investments.