TimeTag

TimeTag is software that automatically turns your videos and photos into high-quality short movies.

With its patent-pending "video engine," it offers the power of professional video software with the ease of Instagram.

The app can be downloaded for free at Apple's App Store.

PROBLEM:
Most us today share our life experiences as a collection of unedited photos and disjointed video clips. But the low quality of these collections does little to make our friends and family feel like they were there with us.

Video Editing software can be used to solve this problem, but it's hard to use, expensive and time consuming. (Creating a one or two-minute video with software like Adobe Premiere or iMovie can take many hours.)

A number of video "apps" have become available, but they tend to just add text or music to a single video clip. When these apps do allow video editing to take place on your phone, the editing capabilities are extremely limited, as phones are not meant to do heavy processing, especially video processing.

SOLUTION:
With TimeTag, the editing process is handled for you. Just add your photos/videos, select a style template, and TimeTag does all the heavy lifting. If you'd like to add some of your own "creativity," you can add music and captions.

And because TimeTag processes your movies "in the cloud," there is no processing pressure on your phone.

TRACTION:
Since Q4 2015, the app has experienced 70% growth every month. It currently has 5,000 Monthly Active Users.

80% of users create their first video when they sign up, 65% of users create two or more videos, and 52% of users share their video in their first sitting with the app.

MARKET OPPORTUNITY:
Its main target audience is millennials who currently use Instagram, Snapchat, WhatsApp and SMS, and adults who use Facebook, Email and SMS.

But its market is not only the social sharers: a significant portion of its users prefer to share privately through SMS, Snapchat, and WhatsApp, making its market opportunity even larger.

All told, the company believes its target market to be in the range of 300 million users.

BUSINESS MODEL:
"Freemium"– In Q2 of 2016, the company will launch a freemium model to charge users for individual and packaged style templates and to remove the TimeTag watermark overlay.

Licensing– In 2016, the company will launch its Licensing strategy with large companies. It's going after companies like Polaroid, GoPro, Coca-Cola and McDonalds -- companies that share its millennial audience.

Because its video engine has its own programming and prototyping language, the company is able to create new style templates in days. This is helpful for these licensing deals.

Unlike photo editing software, which is relatively easy to build, video engines are difficult to create, and generally speaking, they require large budgets and teams. TimeTag believes it's been able to create a professional quality video engine with a very small team and budget because it has 50 years of combined experience in Video, Audio, SaaS and User Interface design.

The company has 9 pending patents on its Video Engine.

Team Background

Tim Nolan - Founder & CEO

Tim is a former software engineer with LPL, a financial services company.

He has experience in Licensing and White Labeling, and has a passion for photography and video.

He earned his Bachelor of Science in Computer Science from Illinois State University.

Co-Investors

River North Equity

Chicago-based investment firm providing financing to the small- and micro-cap marketplace.