PRIMARI Analytics

PRIMARI Analytics uses Artificial Intelligence to simplify and improve the way people work.

It’s created a digital analyst named “DAN” that understands natural language and completes assignments in minutes.

Users can e-mail, text, or use their voice to assign instructions to DAN. DAN will immediately translate these instructions into code that software programs and social media platforms can understand and execute.

DAN was created by a team of data experts and serial entrepreneurs with multiple successful exits. The company’s technology advisor is Nasdaq’s cloud architect, and its board members have leadership experience at notable companies like Deloitte, McKinsey, and Johnson & Johnson.

PRIMARI is targeting several large markets. These include:

• Artificial Intelligence: Projected to reach $126 billion by 2025.

• Virtual Assistants: Projected to reach $25 billion by 2025.

• Hyper Automation: Projected to reach $13 billion by 2025.

But the company’s primary target is the 6 million small- and medium-sized businesses in the U.S. This alone represents a $33 billion market.

Within this market, an estimated 95% of employees seek better work tools. That’s because they’re burdened with tight deadlines and too many assignments to complete.

Solutions designed to alleviate these burdens include automation tools and other software programs. But many employees lack the time and technology skills required to use these tools effectively.

DAN, in contrast, doesn’t require any technology skills from the user.

Furthermore, this program doesn’t interfere with a user’s work habits. There’s no learning curve. And it can be used from any device, without the need to download apps, remember passwords, or reconfigure settings. Users simply ask DAN to complete a task, and it’s done.

DAN’s smart technology enables users to assign it tasks related to customer relationship management, accounting, and marketing areas. Because it’s an “always-learning” asset, DAN continuously adds skills and learns additional software platforms.

DAN was developed by PRIMARI shortly after the company launched in October 2018. The company created a minimum viable product version of its technology and is in early discussions with global professional services firms regarding use cases. It plans to start generating revenue this year.

Once on the market, PRIMARI will offer three versions of DAN: one free and two paid.

The first paid version will be the “Professional” model. This will be aimed at giving individuals and small teams access to business skills linked to third-party programs like marketing and accounting platforms.

The second paid version will be the “Enterprise” model. This will include additional platforms that can be customized.

Team Background

Andrei Volgin - Co-Founder & CTO

Andrei is a serial entrepreneur.

Before starting PRIMARI, he co-founded Beleco, a retail company selling furniture for homes and offices.

Prior to that, he was Chairman of Angels Like Rebels, a music company.

Andrei was President of Spiral Universe, a company developing cloud-based information management for schools. In 2014, this company was acquired by STI Technologies.

For seven years, he was President of Adamant Financial Corporation, one of the first private equity firms in Russia. He began his career as Chairman of Expert Council on the Federal Securities Markets Commission in Russia.

He earned a Master’s degree in Economics from Moscow State University.

Francisco Gomez - Co-Founder & CEO

Prior to starting PRIMARI, Francisco was a global advisory manager for PricewaterhouseCoopers, a professional services firm. He managed the company’s Business Intelligence and M&A programs. He also worked at PwC as a global strategy and operations manager.

In between these two positions, he was a business intelligence manager for Kirkland and Ellis, one of the largest law firms in the U.S.

Earlier in his career, he worked for Dealogic, a technology company focused on the financial industry. He was an investment banking strategy associate and a senior associate in the company’s M&A division.

In addition to his role with PRIMARI, Francisco is an advisory board member at Rutgers University’s Center for Innovation Education, and is a guest lecturer at The Business, Finance and Management School of New York.

He earned a Bachelor’s degree in Finance at Ferris State University and a Master’s degree in Management from Stevens Institute of Technology.

Katherine Kalin - Board Director

Katherine has more than 25 years of experience as a senior executive.

She began her career as a partner with McKinsey & Company, a management consulting firm, then spent nine years with Johnson & Johnson. While there, she served as Vice President of Corporate Strategy.

More recently, she held the same position with Celgene, a pharmaceutical company.

She earned a Bachelor’s degree from Durham University and an MBA from Harvard.

Diane D'Erasmo - Board Director

Diane is an expert in investment and corporate banking. Her career includes a 36-year tenure with HSBC Bank, where she served as Executive Vice President of North America Head of Retail and Consumer Products, and Vice Chairman of Corporate Banking.

In addition to this experience, she worked as a consulting specialist for Bank Hapoalim, and as a senior audit manager for Touche Ross, which became Deloitte, a management consulting company.

Diane earned a Bachelor’s degree in Accounting from St. John’s University.

Darshan Khedekar - Technology Advisor

In addition to his advisory duties, Darshan is Nasdaq’s cloud architect. He has held this position for three years.

Prior to that, he was a lead market data architect for Nasdaq, and before that was a project manager for Tata Consultancy Services.

Earlier in his career, he was a market data technologist for Deutsche Boerse, a Germany-based marketplace organizer for trading stocks.

Darshan earned a degree in Computer Science from the University of Mumbai and a Master’s degree in Business Administration from Harvard.

Co-Investors