$600 Million in Organic Profits
A few days ago, Kellogg’s — the company behind iconic brands like Fruit Loops, Frosted Flakes and Pop-Tarts — gobbled up a tiny start-up for $600 million.
The start-up’s name is RXBAR.
RXBAR makes protein bars with no added sugar, and no dairy, soy, or gluten.
Based on those ingredients,…